Wise, a leading financial technology company specializing in low-cost international money transfers, sought to expand its user base in Cape Town. With high demand for remittance services in South Africa, Wise aimed to increase brand awareness and customer adoption through an on-the-ground promotional campaign. Our team designed a targeted event and sign-up initiative to drive engagement and new account registrations.
The remittance and digital banking space in South Africa is highly competitive, with both traditional banks and fintech firms offering cross-border payment solutions. Wise needed a way to differentiate itself, educate potential users on its cost-saving advantages, and encourage sign-ups among individuals frequently sending money abroad. Additionally, ensuring trust in a digital-first platform required a localized outreach strategy.
We organized an in-person promotional event in Cape Town, strategically targeting key areas with high remittance activity. The initiative included live demonstrations, limited-time incentives for new users, and one-on-one customer engagement to build trust and highlight Wise’s competitive advantages. By combining digital outreach with face-to-face interactions, we successfully increased brand visibility and drove a significant uptick in new user registrations.
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